NARRATOR: The Bizcorpco app allows users to make payments,
manage accounts, send and receive money,
and view monthly spending reports
against their own financial goals.
This all-in-one platform makes wallets a thing of the past.
We partnered with Mobo Phone Company
to launch a brand new campaign called
"Phones Are the New Wallet."
With every Mobo purchase, customers
get a free subscription to Bizcorpco for a whole year.
This campaign generated 45% growth
in sales for mobile devices, and after a year,
Bizcorpco's subscription churn was less than 20%.
The campaign also garnered a wave of coverage
with more than 1,000 media placements, which boosted
engagement on social channels.
Hashtag #PhonesAreTheNewWallet became the talk of the town.
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