1 00:00:00,600 --> 00:00:04,574 NARRATOR: The Bizcorpco app allows users to make payments, 2 00:00:05,490 --> 00:00:09,360 manage accounts, send and receive money, 3 00:00:09,360 --> 00:00:11,100 and view monthly spending reports 4 00:00:11,100 --> 00:00:13,570 against their own financial goals. 5 00:00:13,570 --> 00:00:17,620 This all-in-one platform makes wallets a thing of the past. 6 00:00:17,620 --> 00:00:19,350 We partnered with Mobo Phone Company 7 00:00:19,350 --> 00:00:21,498 to launch a brand new campaign called 8 00:00:21,498 --> 00:00:22,665 "Phones Are the New Wallet." 9 00:00:24,090 --> 00:00:26,070 With every Mobo purchase, customers 10 00:00:26,070 --> 00:00:29,910 get a free subscription to Bizcorpco for a whole year. 11 00:00:29,910 --> 00:00:32,340 This campaign generated 45% growth 12 00:00:32,340 --> 00:00:35,290 in sales for mobile devices, and after a year, 13 00:00:35,290 --> 00:00:38,100 Bizcorpco's subscription churn was less than 20%. 14 00:00:39,950 --> 00:00:42,170 The campaign also garnered a wave of coverage 15 00:00:42,170 --> 00:00:45,200 with more than 1,000 media placements, which boosted 16 00:00:45,200 --> 00:00:46,600 engagement on social channels. 17 00:00:48,400 --> 00:00:51,710 Hashtag #PhonesAreTheNewWallet became the talk of the town. 18 00:00:55,310 --> 00:00:57,760 [MUSIC FADING]