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[MUSIC PLAYING]

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NARRATOR: Text is an important
visual element in a video.

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When text is difficult to read,
it's harder for your message

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to get across.

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Imagine the text from
a billboard commercial.

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It catches the driver's
attention as it passes them by

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and they can grasp the
message in just a few seconds.

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Here's some tips to make
that happen in your video.

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Just like a newspaper
headline, you

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want the title to be the
first thing people read.

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Make titles noticeable.

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Choose a readable
font that stands out.

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Make it big and bold.

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Create a contrast in color.

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Next, think about
the composition.

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Align your title in the center
with plenty of space around it.

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Pick a font that
fits the content.

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Also, consider the
hierarchy of text.

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You can use enter
effects to draw attention

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in the right order.

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For disclaimer text, you can use
a smaller font at the bottom.

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How to deal with lengthy text.

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When you can, swap
out text for visuals.

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These are always
easier and faster

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for your audience to digest.

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Use quick checklists
in short bullet points

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to break down a paragraph.

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Enter effects can show
each point one by one.

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Props like ribbons,
speech bubbles, or signs

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can make subtitles
more eye-catching.

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Guide your audience
for the voiceover.

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Highlight the keywords.

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When you preview the
scene, check there's

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enough time to read everything.

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If it's too quick,
consider trimming the words

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or making the scene longer.

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How do you make text
stand out in a chart?

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Adjust the font size so
that it won't overlap.

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Give the text room to breathe.

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Use camera movements to
zoom in and highlight

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the key information.

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Make sure your text
makes an impact.

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Try out these tricks
in your next video.