Hello, everyone.
Today we will be talking about happy
versus successful customers.
But what makes a customer happy and what makes one successful?
What's the difference?
To start off, happy customers are pleasant,
they don't make many complaints about the product,
they're content with their overall experience
and are internally satisfied and advocates for the company.
Successful customers on the other hand,
they make support requests, they ask questions,
they provide feedback and ask for new features.
And they really know how to stretch
the limits of the product.
They know and receive value from our product.
In other words, while happiness can be fleeting,
success is something tangible we can really
grow our business on.
With that being said, our goal is
to build long lasting relationships
with our successful customers in order to empower both of us
to grow and thrive.
To ensure early customer success,
we can track our feature usage through email campaigns
and enable our customers with our short 14 day free trial.
But how do we gain more successful customers
after this?
Well, here are the three steps to success.
By ruthlessly qualifying leads, we
can identify who our most successful
customers are currently, find similar looking leads,
and allow us to ask the right questions.
We also want to drive our customers
to our newer features.
The key is to identify our software's stickiest features
the ones that unlock our core value
and correlate with long term success and retention.
So don't be afraid to connect.
Some people can be content but may not
be getting the results they want.
By following up, we obtain feedback
that can ultimately improve our product and our customer
experience.
Overall, successful customers are our best reward
as their success can boost our morale
and inspire us to grow and thrive as a business.
If we have a wide base of customers to help succeed,
we have the makings of a healthy company.
Thanks for listening.
Cheers