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Hello, everyone.

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Today we will be
talking about happy

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versus successful customers.

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But what makes a customer happy
and what makes one successful?

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What's the difference?

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To start off, happy
customers are pleasant,

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they don't make many
complaints about the product,

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they're content with
their overall experience

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and are internally satisfied
and advocates for the company.

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Successful customers
on the other hand,

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they make support requests,
they ask questions,

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they provide feedback
and ask for new features.

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And they really
know how to stretch

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the limits of the product.

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They know and receive
value from our product.

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In other words, while
happiness can be fleeting,

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success is something
tangible we can really

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grow our business on.

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With that being
said, our goal is

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to build long
lasting relationships

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with our successful customers
in order to empower both of us

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to grow and thrive.

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To ensure early
customer success,

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we can track our feature
usage through email campaigns

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and enable our customers with
our short 14 day free trial.

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But how do we gain more
successful customers

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after this?

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Well, here are the
three steps to success.

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By ruthlessly
qualifying leads, we

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can identify who
our most successful

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customers are currently,
find similar looking leads,

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and allow us to ask
the right questions.

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We also want to
drive our customers

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to our newer features.

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The key is to identify our
software's stickiest features

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the ones that unlock
our core value

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and correlate with long
term success and retention.

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So don't be afraid to connect.

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Some people can be
content but may not

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be getting the
results they want.

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By following up,
we obtain feedback

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that can ultimately improve
our product and our customer

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experience.

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Overall, successful
customers are our best reward

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as their success
can boost our morale

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and inspire us to grow
and thrive as a business.

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If we have a wide base of
customers to help succeed,

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we have the makings
of a healthy company.

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Thanks for listening.

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Cheers