Hi, everyone.
Adrian here from Vyond.
Today we're going to briefly touch on three YouTube
bidding strategies-- target CPM, viewable CPM, and CPV.
First, let's talk about target CPM.
As you can see, cost per mille is
the amount an advertiser pays to get 1,000 views.
CPM on YouTube refers to the cost per 1,000 impressions.
This is a great strategy for driving awareness and building
your brand.
Next is the VCPM, which is an advertising metric that stands
for viewable cost per mille.
It works by monitoring placement and how long a user plays
your ad or video in the browser, so you only
pay for a viewable impression.
The advantage of using VCPM is that it
works to optimize your campaign by increasing
the likelihood of making a genuine connection
with viewers, enhancing the quality of your leads,
and driving higher conversion rates.
And last, there's maximum CPV.
Maximum CPV, cost per view, is a bidding strategy
where Google will only charge you
if someone watches 30 seconds of your video, or the full video.
If it's shorter than that, these time and budget restrictions
ensure you never overspend or pay for a view
from a person who's not interested in your product.
If you're interested in seeing more videos like this one,
be sure to swing by our YouTube channel.
And don't forget to tap the Like and Subscribe button
while you're there.
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