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Hi, everyone.

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Adrian here from Vyond.

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Today we're going to briefly
touch on three YouTube

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bidding strategies-- target
CPM, viewable CPM, and CPV.

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First, let's talk
about target CPM.

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As you can see,
cost per mille is

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the amount an advertiser
pays to get 1,000 views.

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CPM on YouTube refers to the
cost per 1,000 impressions.

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This is a great strategy for
driving awareness and building

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your brand.

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Next is the VCPM, which is an
advertising metric that stands

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for viewable cost per mille.

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It works by monitoring placement
and how long a user plays

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your ad or video in the
browser, so you only

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pay for a viewable impression.

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The advantage of
using VCPM is that it

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works to optimize your
campaign by increasing

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the likelihood of making
a genuine connection

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with viewers, enhancing
the quality of your leads,

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and driving higher
conversion rates.

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And last, there's maximum CPV.

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Maximum CPV, cost per
view, is a bidding strategy

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where Google will
only charge you

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if someone watches 30 seconds of
your video, or the full video.

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If it's shorter than that, these
time and budget restrictions

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ensure you never overspend
or pay for a view

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from a person who's not
interested in your product.

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If you're interested in seeing
more videos like this one,

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be sure to swing by
our YouTube channel.

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And don't forget to tap the
Like and Subscribe button

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while you're there.

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