Spring 2023 Storytelling Masterclass On Demand

Explore our Spring Masterclass sessions

The Power of Your ‘Why’: How to Build Engaging Stories that Help You Teach, Lead, and Drive Business Growth

Dr. Jennifer Aaker

Dr. Jennifer Aaker, the General Atlantic Professor at Stanford Graduate School of Business and co-author of the national bestselling books, Humor, Seriously and The Dragonfly Effect, will guide you in strategically harnessing stories and humor as assets in your role.

What you'll learn:

How to curate, craft, and tell more impactful stories in employee communications, trainings, and presentations of all kinds
How to tactically use humor and authenticity to connect with your audiences
How a storytelling mindset can help you be a better leader and colleague

How a “Yes, And…” Mindset Can Help You Create Better Employee Communications and a More Collaborative Work Culture

The Second City Works

In this fun, interactive presentation, Lele Mason and Jeannie Cahill Griggs, alumni of the world-famous Second City improv troupe, will talk about how the principles of improvisation, including active listening and a “Yes, And…” mindset, can help you make better decisions, become a stronger collaborator, and ultimately create more helpful content for your employees.

What you'll learn:

How improv was developed initially by childhood educators—and what they discovered
What the latest scientific research says about the benefits of improvisational thinking in business
What a “Yes, And…” mindset is and how to use it when developing content, working with others, and making important business decisions

The Art and Science of Visual Communication in eLearning: What Really Works and Why

Connie Malamed

In this presentation, Connie Malamed, the author of Visual Design Solutions and Visual Language for Designers, and founder of The eLearning Coach website, will share new and time-tested ideas on how to use imagery, design best practices, and animation to create employee courses that “stick”—and the science behind why it works.

What you'll learn:

When and how to use imagery to convey big ideas (and when not to)
Why animation is particularly engaging—and ideas on using it well
Best practices for leveraging proven design principles to make more engaging eLearning courses

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